Collaborates with IBM Blockchain on Consumer App to Manage Personal Data Property Rights today announced it will use IBM’s (NYSE:IBM) Blockchain Platform as the foundational technology for its global consent ledger to help ena

September 06, 2018 07:12 AM Eastern Daylight Time




today announced it will use IBM’s (NYSE:




as the foundational technology for its global consent
ledger to help enable individuals to claim property rights to their
personal data. will allow people to control and manage consent,
authorization and commercial use of their personal information via a
permissioned blockchain-based data marketplace supporting millions of

Against a backdrop of growing concern around the misuse of personal
information, human data — which includes healthcare records, geospatial
location and media usage metrics — continues to grow exponentially. The
human data marketplace is worth an estimated $150-200 billion annually*,
but organizations do not have a global and scalable way to buy, use or
sell this valuable information.

With a focus on data transparency, will use a blockchain
network to put users at the center of the data economy and in control of
managing and permissioning their own personal information. Through
features like immutability and decentralization, blockchain makes it
possible for organizations and individuals to interact in a more
transparent manner. Coupled with technologies such as AI and advanced
data encryption, blockchain is an ideal foundation for this global
consent ledger.

starting today

on Android devices in the United States, consumers
can claim their human data rights via’s


built on IBM Blockchain. An iPhone version is expected to be
available soon on Apple’s App Store. Upon claiming their data property
rights, users receive a title of ownership, akin to a property deed. The
30 Human Rights ratified by the United Nations do not explicitly address
human data rights, so the app is dubbed #My31 as an allusion to the “31


human right” – that everyone has the legal right to ownership of their
inherent human data as property. The app provides people the ability to
designate how their data can be shared, with whom, and under which
circumstances, starting with healthcare data. Personal or medical data
is not stored by; the data will remain wherever it
currently is stored such as in a hospital electronic medical records
system or by a research organization. However, the #My31 app will record
a user’s property ownership as well as their data-sharing preferences.

For example, users can choose to share no information with third
parties, or they may want to provide consent for use of their medical
data for cancer research only. Users can also choose to lease their data
to pharmaceutical companies or data aggregators but only upon receiving
fair market compensation.

“IBM has long been focused on providing data stewardship which
supports our belief that your data is your data,”

said Bridget
van Kralingen, senior vice president, IBM Global Industries, Platforms
and Blockchain. “

With new digital business models driving data
sharing to unprecedented levels, we believe that blockchain can serve as
a key ingredient to enhance trust and responsibility with regard to
data. Our work with is a pioneering example of how
permissioned blockchain can help balance individual rights with
distributed data access at scale.

Individuals today lack the means to effectively control how their data
is used by corporations and whether they receive compensation or
alternative value when their personal data is commercialized. “

creating a global consent ledger built on the IBM Blockchain Platform,
people, corporations, and the monetization of human data can co-exist

” said Richie Etwaru, Founder and CEO at “

will enjoy greater levels of security, privacy, and control while
corporations will be able to lawfully benefit from access to higher
quality data that has the explicit consent and authorization of its
rightful owner.”

The research value and insight from a patient record greatly increases
when the patient consents explicitly to sharing it.

consented records coupled with authorization of use is of tremendous
value to the healthcare industry,”

said R. “Ray” Wang, MPH, CEO at
Constellation Research, Inc., and Advisory Board member.

is not only ethically sound, it also accelerates key healthcare

as we welcome this era of fair-trade data.”

to also collaborate with IBM to use the Sovrin Network in a pilot to
help members of the Hu-manity ecosystem participate in the global
self-sovereign identity network. Sovrin Foundation and have
a shared vision of creating a global standard network for identity that
enables citizens to control all use of their personal information.’s

consumer app

is available today on Android and expected to be
available soon for iOS on Apple’s App Store. The enterprise solution for
businesses who want to work with Hu-manity will be available to
corporations starting in the healthcare industry in the first quarter of
2019. The global consent ledger is built on the IBM
Blockchain Platform, powered by the


and secured on the



About is the world’s first and only organization developing human
rights and corollary sovereign laws in a decentralized manner on
blockchains. The company has headquarters in New Jersey, USA and
operates in multiple countries. The leadership team includes over two
dozen senior executives from Fortune 500 companies, academic scholars,
and senior policy advisors from North America, Europe, Australia and
Africa. The vision of is a world where the next generation
of human rights and policies emerge from a balance of centralized power
and decentralized technologically empowered communities. The mission is
to create the 31


Human Right in a decentralized manner as
an example for other organizations and visionaries to follow.

For more information please visit

or follow us on Twitter at @hu_manityco

About IBM Blockchain

IBM is recognized as the leading enterprise blockchain provider. Since
2016, IBM has worked with hundreds of clients across financial services,
supply chain, government, retail, and more to implement blockchain
applications, and operates more networks running live and in production
than any other blockchain provider. The cloud-based I

Blockchain Platform

delivers enterprise class capabilities that
clients need to quickly develop, govern, secure and activate their own
business networks. IBM also offers a number of tools and resources for
developers, startups and academics to begin building networks via the

Blockchain Platform Starter Plan

. IBM’s research, technical and
business experts have broken barriers in transaction processing speeds,
developed the most advanced cryptography to secure transactions, and are
contributing millions of lines of open source code to advance blockchain
for businesses. IBM was an early member and continues to contribute to
Hyperledger, an open source collaborative effort from the Linux
Foundation to advance cross-industry blockchain technologies.

For more information about IBM Blockchain, visit

follow us on Twitter at @ibmblockchain.

*Sources: Open Society Foundation: Data in an Open Society.

Direct Marketing Association. The Value of Data 2015.


Glenn Zimmerman, +1-800-946-9152

Communications Officer



External Relations

Leesa D’Alto, +1-212-671-9806

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